“… consumers complain of VCRs that defy efforts to program them, pens that won’t write unless they’re held vertically, and car doors that routinely swing shut on the driver’s emerging foot.
In nearly every industry, good design is the holy grail sought for bragging rights, for its aesthetics and usability, and in no small part because it will enhance the firm’s bottom line. The iPod and the computer mouse are two designs widely hailed as revolutionary. They are pleasing to the eye and were created to respond to human behavior—how we listen to music, how we use a computer keyboard. They forever changed the way those things are done.”
