autodidacta tumblelog

As opposed to traditional firms where public relations is controlled by principals and marketing professionals, HOK has staff members at all experience levels publicizing the company. “Traditional media is mostly produced from the top down, whereas social media is the opposite,” according to Mike Plotnick, HOK’s media relations manager. “Because it is produced from the bottom, it depends on and encourages feedback and interplay among people. It really broadens our ability to reach out and talk about ourselves and be a part of the dialogue about design and architecture.